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What is a 3D Visualization Rendering and Why You May Need More Than Just One

Many of our first-time clients ask us what a 3D visualization rendering is. So you may be asking, “what is a rendering?”, or “how many renderings do I need?”. We can answer both of these questions quite easily. To define a 3D visualization rendering, we will look at several aspects. As for the ideal number of renderings, it can vary from project to project. In all honesty, while one rendering can capture quite a bit, it is most likely the case that it will not capture everything.

3D visualization rendering residential exterior

What a 3D Visualization Rendering is Capturing

To define a 3D visualization rendering, we must first discuss what it is capturing. A rendering can display multiple aspects of a project, such as heights, depths, angles, materials, and much more. In a 2D model, we cannot capture these details, hence, why someone would need an architectural rendering. In a way, the best way to define renderings, is that it is a 3D visualization of your project.


What helps to define a 3D visualization rendering, are the dimensions. This includes width, length, depth, height, and scale. In a rendering, we obviously want to know how long and wide a room or exterior is. Height is also important as it shows us the height of not only the ceilings, but how high the furniture is, or how tall an object within the rendering may be. As for depth, this shows us how close or far away something is, or how deep a room is.

Finally, the most important is scale. If the scale is incorrect on one aspect, the entire rendering will look “off” or “weird". This is where 3D rendering companies will start to defer from one another. If the scale is inaccurate in a 3D visualization rendering, you will be able to tell that the rendering does not look realistic.

At Masitects, the way that we ensure that the scale is correct on all of the details in our renderings, is by using the exact specifications and dimensions given to us by the client. We use a software that allows us to insert the dimension on every single wall, every window, and every piece of furniture. Then, we model the entire room or building with these specifications. Once the measurements are complete, we add on all the materials and begin to ensure everything looks complete.


Another important aspect that helps the 3D visualization rendering look more realistic, is the materials. Materials can vary greatly from project to project. The client is also in full control of what materials can be used on a project. That is why it is important to think about the materials ahead of time, so that we can be prepared to have these set before the final stages of rendering. Once the client has decided on all materials, they give them to us, and we realistically portray these in the rendering.

3D visualization rendering interior bedroom


Currently, from where you are sitting or standing, look straight ahead in the room you are in. How many different types of materials and features do you see in the room? Probably quite a few. Now, turn your head 90 degrees, and how many more types of elements (furniture, materials, other objects) do you see? Probably many more!

This exercise shows you that there are many different features to look at in a room. This also shows that one angle or view can most likely not capture it all. The differing characteristics are what give the room more dimension and feeling. In a rendering, we shoot to get that same type of feeling.

With differing angles, we can show different sections of a room. For instance, in a living room, if you are sitting on a couch watching tv, it shows an “entertaining” perspective. However, if we looked from the opposite side, viewing the couches, it would be perceived as a sitting area. Each room has multiple perspectives, which can be captured from different angles and views in a rendering.

So besides being able to show the building or room from different angles, why else may a client need more than one rendering for their project?

3d visualization rendering interior angles

Different Purposes or Types of Furniture Layouts in One Room

Another reason a client may need more than just one 3D visualization rendering is to convey multiple purposes for the same room. For example, the same room in a house may be considered an office space, but another buyer may want it as a nursery. While people may be able to picture this in their mind, it is beneficial to physically visualize to the client that the room is flexible for selling purposes.

Another example would include a large event space. Individuals may find it difficult to visualize how the space would look depending on the type of function. For example, see the picture below of a client who recently needed to display this. It is the same event space, but is rendered with two different purposes. One being a ceremony space and the other showing that it could be used as a reception hall.

Multiple Rooms

Now, one of the most common reasons a project may need more than one 3D visualization rendering is that more than one room needs to be rendered. This is a very common request that we get, as many of our clients ask for multiple rooms in a house, or multiple spaces in a building to be rendered. For example, you can see that this client had a new construction building going up. However, they wanted to show not only that there would be apartments, but also a restaurant and gym area on another floor. Having multiple renderings is a great way to show a project's extensiveness and bring the entire project together.

Interior and Exterior Renderings

Finally, one last reason a client may need multiple renderings is that they want to display the interior and exterior of a building. Commonly, a new-construction build or renovation project may need renderings of the inside and outside. In exterior renderings, we can see the building as a whole, the materials that create the curb appeal, and how it will look in the community. In interior renderings, we can see the different rooms, how they look from different perspectives, and their functions.


Now, a question may occur to you, “how much will this cost?”. Whether you need multiple renderings due to angles, displaying different purposes, or showing the interior and exterior of a building, Masitects offers special pricing. Getting more than one 3D visualization rendering for a project always pay off for clients as they are an investment and prove their worth.

We can offer a bundle discount if you get three or more for your project. This means that the more renderings you get, the more of a discount you will receive.

Click below to get a quote for your next 3D visualization rendering project!


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